STRATEGIC ONLINE MARKETING
Are you already facing the challenges of today’s digital marketing world (“online marketing”)? Have you aligned your online marketing channels? Do you know when your users access your website and in which phase of the purchase decision process they are located? When should you use which tool and which are the best ones for you?
WEBNIQUE not only helps you to answer these questions – on the contrary, we will create a concrete and, above all, holistic online marketing action plan for you and also offer the implementation. Apart from that, we also like to provide your employees with workshops in order to transfer our know-how to you.
- Holistic Online Marketing Mix
- Define relevant marketing channels
- Identify the right tools
SEARCH ENGINE OPTIMIZATION / SEO
Be found better!
SEARCH ENGINE OPTIMIZATION / SEO
Be found better!
After an in-depth keyword analysis & research we optimize your website (OnPage optimization) and check the visibility, relevance and backlinks (OffPage optimization) of your website.
We create action plans and offer direct technical implementation. When developing new websites, optimizations can already be considered and implemented during the conception.
- OnPage-Optimization
- OffPage-Optimization
- Content-Strategy
- Keyword-Optimization
- Local SEO
SEARCH ENGINE ADVERTISING
Be found better!
Whether or not you already have SEA campaigns on Google or other search engines, we not only help you set up paid search advertising, but also constantly optimize it!
Which bid (CPC) fits which keyword? Which keywords should be excluded and generally match the keyword settings? WEBNIQUE helps you to avoid waste and crossovers and optimizes your search engine advertising to help you make more money.
- Campaign Setup
- Campaigns Management
- Bid Management
- Bidding Strategy
- Bid & conversion optimization
NEWSLETTER MARKETING
You need support in the integration of newsletter providers and the correct approach of your (potential) customers via e-mail?
Good design and the right content for the right audience is crucial to the success of a newsletter campaign.
We’ll help you build your distributor, segment it, and increase your conversion rate.
- Build Distributor
- Mobile-optimized Newsletter Design
- Automated Mailings
- Evaluation and Analysis
- Segmentation & Conversion Optimization
RETARGETING
Use retargeting technology and do not lose any website visitors!
Target the users who were already on your website and show them exactly the content that visitors were interested in on their website. Increase your conversion rate and win back lost users!
- Setup of Retargeting Campaigns
- Control banner / display campaigns
- Design of advertising materials
TRACKING SETUP
Improvements can only be made by measuring metrics such as the number of leads or sales.
For us it is very important to provide you with the highest possible flexibility and independence in tracking, which is why we recommend the integration of a tag management system such as the Google Tag Manager.
WEBNIQUE integrates Tag Manager on your web page, using the appropriate tracking pixels (e.g., Google Analytics, Facebook, etc.). We define relevant events and ensure that they become measurable and visible to you.
- Setup of Tag Manager systems
- Integration of tracking pixels / tags
- Key figures definition
- Event-based tracking
- Cross-domain tracking
REPORTINGS & ANALYTICS
You have already tagged your website, but your reports do not provide the information you need.
WEBNIQUE supports you in bringing your reporting up to scratch and finally generating the “key facts” from your data.
We help you to understand your valuable data and to interpret it correctly, because only those who understand their customers know what they want!
- Reporting Setup
- Customer Journey Analysis
- Exploitation of optimization potential
- Define action plan
SOCIAL MEDIA MARKETING
You already have some followers or you would like to build them up? Do you know which target group you reach already? Which content is relevant for your customers?
We support you in effectively presenting your company in social media networks and turning followers into paying customers.
Your image or brand needs a new coat of paint? We help you to reach the right target group with the right content via social media.