Companies, products and services benefit from strong branding
A unique appearance
Successful branding aims to create a significant and differentiated presence in the market that attracts and keeps loyal customers. The brand defines the perception of your business for your customers and differentiates your offer from competitors.
This makes good branding one of the most important aspects of any business, big or small, retail or B2B. An effective brand strategy creates competitive advantages.
In the beginning is-The Name.
The brand name is a decision that will decisively influence the future of your company.
A brilliant name, be it for the company, a product or a service – creates the conditions for your brand. It helps you connect with your customers, distinguish your brand from the competition, and convey meaning.
We help companies to develop, test and successfully implement new brand names.
The company logo is the visual representation of a company. It creates recognition, conveys in its simplicity the most important values e.g. trust, competence and creates a feeling that is inevitably associated with the business e.g. a sense of “security”.
At the end, it’s the perfect combination of form and color that makes a good logo. A logo not only has to look good, it also has to work; big or small, black or white, across all multimedia, languages and cultures.
Our decades of experience in the graphics sector gives us the security of knowing how to set the perfect and individual mark for each customer.
Brand Guide – consistency in presence
The corporate design or corporate identity (CI) refers to the harmonious and consistent use of a consistent visual language across different media. This essentially includes the definition of colors, fonts and imagery.
The CI is thus responsible for:
The uniform appearance inside and out A strong recognition value The visual perception
Our Basic Style Guide defines:
Primary colors (for logo, fonts, call to actions) Secondary colors (for backgrounds and accents) Typefaces: type, cuts, sizes