Website relaunch for Sulzer

400% more visibility in 2 years

Website relaunch for Sulzer

400% more visibility in 2 years

Key Results Project

weeks implementation time

trademark protected slogan

more visibility in search engines after 2 years

Since 1978, Sulzer GmbH has been successfully supporting leading companies in the automotive industry with IT Solutions and Business Process Consultancy. Today, companies in the engineering and insurance sectors also benefit from their long-term expertise.

location

München, DE

sector

Information Technology

staffs

> 900

Founding

1978

Services

Wireframes & Prototyping

Web Development

CMS Implementation

Performance Optimization

API Integration

Search Engine Optimization

SEA & Performance Marketing

Web Analytics & Web Tracking

Branded Content

challenge

Sulzer’s website design had become dated, complex and difficult to navigate. There was no representation of customer success, solution differentiation, industry leadership, or future vision.

Outdated and unexciting branding
Messaging was all about Sulzer, there was no added value from the customer's perspective and the impact on their business
Confusing content structure
Over 150 hard-to-navigate sub-pages
The presentation of Sulzer as an attractive employer was missing
No effective customer success stories
No impressive storytelling
No smart call to actions

solution

After a two-week discovery process with marketing and C-level leadership we created a powerful story of how Sulzer became the benchmark for IT experience, business process acumen, technology expertise, and reliable services that drive business breakthroughs in automotive and other industries. A visit to the Sulzer website would lead to innovative IT Solutions.

Modern design - exciting interpretation of the new logo and style guide - easy to navigate
Motivates the visitor to establish a first contact quickly and easily
Expertise in technology & process optimization presented credibly
Innovation for digital transformation & Industry 4.0
Customers are in safe hands

Corporate Slogans, awesome Storytelling, and effective ROI calculations that make Sulzer the IT Solutions provider of choice.

Company slogan

Powerful and meaningful corporate slogans depicting Sulzer’s experience, expertise, focus and vision for industries.

Immersive storytelling

A collection of great story elements that Webnique developed for Sulzer to create an unforgettable website experience:

Everything Sulzer wants to tell the world. 

Let's datafy automotive™: Expressed through innovation/Industry 4.0/enthusiasm
Datafying Business Transformation: IT solutions that drive business breakthrough
Digitalizing the Enterprise & Ecosystems: Optimizing core processes to save financial resources
Sulzer as an innovator: “Making the impossible possible”
Build a Smarter Factory: Everything that changes everything becomes a data source
The future of mobility: Manufacturers become MSPs & the vision of mobility
The Sulzer advantage: Development of new business models in the automotive industry and beyond
AMAI & ROI: Solutions that prevent critical IT service outages while being extremely economical
Sulzer leadership: “We are the benchmark for IT experience in German industry”
Sulzer corporate culture: Agility as a differentiator
Sulzer agility: Agile DevOps, IT services and solutions for the lifecycle
Mission & values: A passion to be successful where others give up
X-shoring: Better profitability in IT, suitable time zones, culturally compatible, top talent pool
Customer success stories: The problem — the technical solution — the impact on the business
Customer figures: Hard facts about how customers measure Sulzer
Why Sulzer : Why customers choose us as their IT service provider
More intensive partnership: Why people want to be associated with Sulzer
Other industries: Door opener for future expansion

Modern design and improved content navigation

The old website before the relaunch - outdated and unexciting branding

After the relaunch - modern design - exciting interpretation of the new logo and style guide - easy to navigate

Complex content simplified

Interactive bar chart shows how process optimization by Sulzer frees up more budget from operations for growth

Nothing is impossible with Webnique. We love the easy access to bright minds whose expert advice inspired us to completely rethink our approach to our website platform and digital business.

Dr. Michael Kraus

CEO

Interactive call to actions

Simple and effective ROI calculations for the visitors to understand how much they can expect to save with Sulzer Solutions.

Development of a simple ROI calculator for lead generation

Performance at the highest level through a specially developed WordPress theme

Google Pagspeed Score before and after the relaunch

Continuous increase in visibility

Thanks to a clean SEO setup alone, we have managed to significantly increase the visibility of the website for relevant keywords, even without continuous SEO support.

Sistrix's visibility index shows the steadily increasing ranking of relevant keywords

Webnique understood our goals and visions right from the start. They enabled Sulzer to connect with our target group through a strong digital presence.

Svenja Hochburger

Marketing Manager