Story discovery & design is an important phase of Website relaunch project, especially when it comes to brand positioning Your company works. What story would you like to tell with your brand? How would you like to be perceived by your target group?
The idea behind it: We take a close look at your company to find the basic building blocks of a good story (story discovery) and then “design” a unique story that is “tailored to your brand and goals,” so to speak. The Story then serves as a guide for your company's entire design and content concept.
The story discovery phase begins with the analysis of your company, goals, and target group. We work closely with you to understand your brand and values and identify their unique characteristics. To do this, we use surveys, conduct research and competitive analyses, and talk to as many people from the company as possible and also with the most important stakeholders. This information is the cornerstone of a successful story and a sustainable positioning of your brand.
In story design, you work with you to develop a story that highlights the characteristics of your company and presents the brand in a way that is appealing to the target group. The findings from story discovery form the framework for the entire design and content concept. It ensures that the design and content of the new website are built on a shared vision and helps to create a coherent brand identity build up.
But the brand story should not only communicate for the website. We ensure that storytelling runs through all structures of your company and thus creates an emotional connection between brand and target group. In this way, you increase the conversion rate and anchor your brand in the memory of the target group in the long term.
Story Discovery & Story Design serves as a basis for developing a unique story that guides the design and content of your project and creates sustainable customer loyalty and brand loyalty through emotions. Feel free to contact us. Our experienced team will work with you to create an extraordinary story for your company and website.
