The task was to develop a complex and SEO-optimized WordPress site for Streifeneder that both integrates the ERP system EasyProducts and ensures a fast loading time. In addition, several websites were to be launched simultaneously and the customer was to be able to create many pages themselves.
Through close collaboration with the Streifeneder team and intensive testing, we were able to develop a customized, high-performance and SEO-optimized WordPress solution.
We have developed almost 40 different layout modules to enable a flexible and dynamic website. This allows Streifeneder to efficiently manage and customize their content and design new pages in a CI-compliant way.
At the beginning of the project, components were developed using both SCSS and Tailwind CSS. Extensive tests in PageSpeed Insights showed that Tailwind CSS delivered better results and was therefore used.
JS and CSS files were optimized and minimized with Webpack. Inline JS tags and the Siteground Optimizer plugin were used to achieve further loading time optimizations, such as font preloading and image compression.
To deal with the extensive forms and recurring content, ACF fields and custom components were used. This enabled efficient management and customization of the website content.
To efficiently integrate Streifeneder's extensive product catalog into the website, we developed a bespoke solution that seamlessly synchronizes the existing ERP system EasyProducts. This allowed us to bring over 1000 products to the site in three languages and create a user-friendly, filterable and searchable store platform.
Using the SEOPress plugin and custom ACF fields, meta parameters and sitemaps were generated for the product catalog to ensure optimal SEO performance.
The Algolia search has been implemented to enable a user-friendly and efficient product search. Functions such as typo tolerance, decompound query and autocomplete significantly improve the user experience.
