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Corporate identity and website relaunch for Vlyby

Corporate identity and website relaunch for Vlyby

Custom web design meets high performance

Custom web design meets high performance

Corporate identity and website relaunch for Vlyby

Corporate identity and website relaunch for Vlyby

Custom web design meets high performance

Custom web design meets high performance

VLYBY is a fast-growing adtech company within the Azerion platform focused on programmatic video advertising and self-service solutions for publishers.
location
München, DE
staffs
11 - 50
Founding
2017

challenge

The comprehensive project of a website relaunch for the SaaS company Vlyby was associated with a number of challenges. These arose primarily from the need to achieve a level of both technical and design sophistication that would meet the high demands of the digitally-savvy target group.

  • Creation of a clear, intuitive user guidance (user journey)
  • Clear and effective communication of the unique selling points (USPs) and the brand promise
  • Development of a modern, appealing design language appropriate to the brand
  • Ensuring high performance, especially loading times
  • Implementation of a scalable and easy-to-use CMS (Content Management System)
  • Fulfillment of high data protection requirements, especially with regard to the GDPR

solution

The solutions we found to these challenges involved a combination of technical expertise, design sensibilities and strategic thinking. Our solutions were focused on making the website not only visually appealing, but also functional and user-friendly.

  • Design and implementation of a logical and intuitive user journey
  • Clear presentation of USPs and brand promise through targeted web design and copywriting
  • Development and implementation of a fresh, modern design language that reflects the brand identity
  • Optimization of website performance through efficient programming and image compression
  • Implementation of a scalable CMS with Webflow that allows easy updating and expansion of the website

Modern design that reflects the brand identity

When designing the website, our focus was on developing a design language that expresses Vlyby's innovative and dynamic brand identity. The design in a fluid layout ensures that the website looks and functions optimally on all devices and screen sizes.

Efficient development with Webflow

For the relaunch of Vlyby's website, we used Webflow. Webflow's no-code approach allowed us to implement a customized, user-friendly and scalable website that meets high performance requirements while allowing easy content updates.

With the relaunch of our website, Webnique has not only exceeded our expectations, but has also created a platform that perfectly represents our brand and offers our customers an optimal experience.
Damian Hartmann
,
Founder & CEO
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