Which marketing channels generate the most traffic and conversions? Which website content do your visitors find most exciting? Important questions that can be clarified easily using web analytics.
Google Analytics is still considered the absolute standard among web analytical tools. As an experienced Google Analytics agency, we help companies effectively use the full potential of Google Analytics 4.
After we have determined the status quo for your website, we ensure a legally secure and complete integration of Google Analytics together with your consent management platform.
We will then work with you to develop a tracking concept to set up event and conversion tracking as cleverly as possible. A concept with clear filter functions makes it much easier to work with the data later on.
The next step is to set up tracking using tags and triggers. For this purpose, we use Google Tag Manager to ensure coding-independent use. All tracking tags are then thoroughly checked again.
The next step is to set up tracking using tags and triggers. For this purpose, we use Google Tag Manager to ensure coding-independent use. All tracking tags are then thoroughly checked again.
So that you and your colleagues know exactly how best to visualise the tracked data, we offer practical training sessions afterwards. For an even simpler overview, our Google Analytics experts can also create customised KPI dashboards on request.
So that you and your colleagues know exactly how best to visualise the tracked data, we offer practical training sessions afterwards. For an even simpler overview, our Google Analytics experts can also create customised KPI dashboards on request.
A link with other Google products makes it possible to access important data across platforms. This is very helpful and therefore highly recommended! On request, we are happy to help you connect Google Analytics with other products from the Google ecosystem.
Google Analytics interacts with various other Google products to enable more comprehensive analysis and integration of data. Some of the most important links include:
If you are already using Google Analytics but have doubts about the reliability of the data and are uncertain whether your analytics implementation is correct and compliant with data protection regulations, we also offer you the solution for this. Through a comprehensive Google Analytics audit, we review your current Analytics implementation and identify potential problems, which we will then be happy to tackle and solve with you.
The data protection compliance of Google Analytics in Germany and the European Union (EU) depends on how it is implemented and configured. Google Analytics itself generally meets the requirements of the General Data Protection Regulation (GDPR), but the website operators are responsible for its correct use. As an experienced Google Analytics agency, we are happy to help you to ensure that the implementation complies with applicable data protection regulations.
Yes, there are several alternatives to Google Analytics that offer different features, areas of application, and privacy policies. In addition to Google Analytics, we prefer to rely on Matomo and Plausible. Both tools emphasize data protection. In contrast to Google Analytics, Matomo and Plausible offer options for self-hosted solutions, which provides additional control over the collected data. Matomo uses JavaScript tracking, while Plausible uses server-side tracking and focuses on minimalistic data collection. The choice between them depends on specific requirements and preferences regarding privacy and tracking methods.
