Sodexo faced several challenges, particularly when it came to data transparency, data consolidation, and optimization of their website. A central problem was the lack of a central overview of all online marketing figures. This deficit made it difficult to effectively control, analyze and strategically plan all marketing measures. In addition, there was a lack of a performance dashboard that summarizes all relevant KPIs in real time, which hindered quick and efficient decision-making.
Webnique implemented a comprehensive solution that gave Sodexo a clear data architecture, improved tracking, and KPI optimization. At the heart of our solutions was the development of an overview of online marketing figures and the creation of a performance dashboard. This now allows Sodexo to monitor all relevant data and KPIs at a glance and to make data-driven decisions. With the Performance Dashboard, Sodexo can monitor its data in real time and significantly increase the efficiency of its online marketing activities.
With the optimized data funnel, we have created a clear overview of all platforms and data streams, which is now accessible in the Shopware API.
By implementing additional tracking tags and synchronizing with the Shopware API, we were able to create a comprehensive picture of user behavior and the user journey.
The connection between Google Data Studio/Looker Studio and Shopware has resulted in a single, reliable data source. This allows Sodexo to seamlessly monitor all KPIs and generate reports.
Based on the performance data obtained, we were able to suggest improvements to the marketing funnel, UX design, and SEO strategy to maximize website performance.
