The FAA legislative amendment at the end of 2024 created immediate pressure for thousands of international aviation professionals to act: Without a US address, they had to hire an Agent for Service. For Valiair, this meant a unique market opportunity — but under extreme time pressure and with a target group that was difficult to reach.
Together with Valiair, we developed a digital platform and a tailor-made marketing strategy in record time. We combined precise target group targeting with a multi-channel campaign setup that ranged from email to trade magazines.
By enriching address and email data, we were able to reach the affected pilots and aviation professionals directly. Mailings achieved exceptional results 30-50% click-through rate and set the basis for strong, scalable growth.
From Meta Custom Audiences via Google Ads up to Print in trade magazines: We have picked up the target group on every relevant channel. The result: maximum range with minimal leakage losses.
With targeted specialist articles, within a few weeks, we positioned Valiair as Thought Leader on the market — and achieved 1st place in search engines for the central keyword. Supported by ads, the SEO strategy became the central growth lever.
The specially developed referral program quickly became one of the strongest sources of acquisition. In the first half of the year, every fifth new customer received recommendations.
